New European funding supports the implementation of CRM and BI solutions

The application under a new European procedure aimed at supporting micro and small family enterprises, as well as companies from the creative industries and crafts, is underway.
The financing is part of the measures under the program “Competitiveness and innovation in enterprises” 2021-2027 and is intended to help companies improve their internal processes, gain higher competitiveness and strengthen their market presence.
Besides acquiring of durable tangible and intangible assets and tools, within the framework of procedure BG16RFPR001-1.004 “Support for family enterprises, enterprises of creative industries and crafts” companies can also fund the implementation of business management systems, including customer relationship management (CRM) systems and business intelligence (BI) platforms.
CRM systems are an indispensable assistant for businesses with both B2B and B2C orientation. They store and organize the information about all the company’s customers, partners and counterparties, their inquiries, orders, submitted offers, completed deals, concluded contracts and others, as well as all communication with them from the moment of the initial contact. This information provides not only a basis for in-depth analysis, but helps businesses ensure a personalized approach and high level of customer satisfaction.
BI platforms, on the other hand, help turn business information into a strategic asset. They connect to a wide variety of data sources and convert the dispersed business information into interactive visualizations and reports that can be easily understood and analyzed at a glance. BI systems improve decision-making based on data, boost work efficiency, improve flexibility and shorten the time for reaction.
Within the framework of the new European procedure, more than BGN 117 million will be allocated. The funds can be used by enterprises from all across the country, whose subject of activity falls into the sphere of creative industries or crafts, as well as businesses that meet the requirements for a “family company” .
The deadline for submitting project proposals is September 16, 2024, and Team VISION Bulgaria is ready to assist the applicant companies with recommendations and information on the most suitable for them business management solutions, as well as with proposals for software licensing and implementation.