ClickDimensions acquires provider of intelligent marketing monitoring and cooperation solutions
On 11 February 2021, ClickDimensions – the leading marketing automation platform for Microsoft Dynamics 365 – announced the acquisition of the technological company Eletype.
Eletype specializes in development of applications for smart monitoring of the performance and results of marketing campaigns in various communication channels. The Eletype Digital Assistant monitors website, search, social and email marketing campaign performance and delivers the results into Microsoft Teams or Slack with smart notifications. This helps in the process of optimization of marketing campaigns, enables cooperation and faster transformation of data into action.
According to Mike Dickerson, CEO of ClickDimensions, this strategic acquisition will allow the company to further support their customers with even more powerful tools to unify sales and marketing teams and facilitate their joint efforts towards the common goal – more effective customer engagement and more successful sales, especially in the current all-digital environment imposed by the Covid-19 pandemic.
The extended capabilities of ClickDimensions will further facilitate the monitoring of any changes or deviations as well as achieved results of marketing campaigns, improve flexibility and shorten response time.
Made exclusively for and natively built within Microsoft Dynamics, ClickDimensions’ technology and services are designed to help marketers leverage marketing and CRM tools to their full potential while realizing the greatest return on their investment. The acquisition of Eletype will support the company’s plans for future products and enhancements that will directly aid in the success of organizations that use Dynamics.
Source: ClickDimensions
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